Privacy Policy


This Privacy Policy describes how Lobo Azul (hereinafter, the "Site", "us" or "our") collects, uses and discloses your personal information when you visit or use our services, make a purchase on piensosloboazul.com (hereinafter, the "Site" ) or communicate with us in any other way regarding the Site (collectively referred to as the "Services"). For the purposes of this Privacy Policy, the terms "you" and "your" refer to you as a user of the Services, whether as a customer, website visitor or any other individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our practices or for any other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on the Site, update the "Last updated" date and take any other action that may be required by applicable law.

Collection and use of your personal information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce the applicable terms of service and protect or defend the Services, our rights, the rights of our users and the rights of others.

Personal information we collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. The term "personal information" is used to refer to information that identifies or describes you individually, as well as information that may relate to or be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information we collect directly from you

The information you send directly to us through our Services may include the following:

  • Contact details: includes your name, address, phone number and email address.
  • Order information: includes your name, billing address, shipping address, payment confirmation, email address and phone number.
  • Account information: includes your username, password, security questions and other information used for account security purposes.
  • Purchase information: includes items you view, add to your cart or save to your account, such as loyalty points, reviews, recommendations, gift cards or purchases.
    • Loyalty points/product reviews/recommendations/saved gift cards
  • Customer service information: includes information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide us directly with certain information about you. You may choose not to provide this information; however, doing so may prevent you from using or accessing these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (hereinafter, "Usage Data"). To do this, we may use cookies, pixels and similar technologies (hereinafter, "Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including sellers and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Our payment processors, which collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to prepare your orders and provide the products or services you have requested and, in doing so, fulfill our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we, or the third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, external libraries and cookies.

All information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the following section, Third-party websites and links.

Use of your personal information

  • Provision of services and products. We use your personal information to provide you with the Services and, in doing so, fulfill our contract with you, which includes processing your payments, preparing orders, sending notifications related to your account, as well as your purchases, returns, exchanges or other transactions, in order to create, maintain and manage your account, arrange shipping, facilitate returns or exchanges, in addition to other account-related features and functionalities. We may also improve your shopping experience by allowing Shopify to link your account to other Shopify services you choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.
  • Marketing and advertising. We may use your personal information for promotional and marketing purposes, such as sending you promotional, advertising and marketing communications by email, text message or mail, as well as showing you ads for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) of the GDPR.
  • Security and fraud prevention. We use your personal information to detect, investigate or take action regarding potential fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you will be responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other details with anyone. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website, both for you and for other customers, in accordance with Art. 6 (1) (f) of the GDPR.
  • Communications and service improvement. We use your personal information to provide you with customer service and improve our Services. This is in our legitimate interest so that we can respond to you, as well as provide effective services and maintain our business relationship with you, in accordance with Art. 6 (1) (f) of the GDPR.

Cookies

Like many other websites, our Site also uses cookies. For specific information about the Cookies we use related to the operation of our Shopify store, see https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and our Services (which includes remembering your actions and preferences), as well as to perform reporting and statistics and better understand user interaction with the Services (in our legitimate interest to manage, improve and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better personalize the services, products and advertising on our Site and other websites.

Most browsers accept Cookies automatically by default, but you may choose to configure your browser to delete or reject cookies through your browser controls. Please note that deleting or blocking Cookies may negatively affect your user experience and may cause some of the Services, including certain general features and functionalities, to malfunction or become unavailable. In addition, blocking Cookies may not completely prevent sharing information with third parties, such as our advertising partners.

Disclosure of your personal information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes or other reasons under this Privacy Policy. Such circumstances may include the following:

  • To providers or other third parties that provide services on our behalf (e.g., IT management, payment processing, data reporting and statistics, customer service, cloud storage, fulfillment and shipping).
  • To business and marketing partners to show you advertising and provide you with services. Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you indicate, request or otherwise consent to us disclosing certain information to third parties, such as to send you products or through the use of social media widgets or login integrations with your consent.
  • To our affiliates or otherwise within the scope of our corporate group, in our legitimate interest to conduct a successful business.
  • In connection with business transactions, such as mergers or bankruptcies, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), enforce applicable terms of service and protect or defend the Services, as well as our rights, the rights of our users and the rights of others.

We disclose the following categories of personal information and confidential personal information about users for the purposes described above in "Collection and use of your personal information" and "Disclosure of your personal information":

Category Recipient Categories
  • Identifiers such as basic contact details and order and account-specific information-
  • Business information, such as order data, purchase information and customer service information.
  • Internet or other similar network activity, such as usage data.
  • Geolocation data, such as locations determined by an IP address or other technical means.
  • Providers and third parties that provide services on our behalf (such as internet service providers, payment processors, compliance partners, customer service partners and data reporting and statistics providers).
  • Business and marketing partners.
  • Affiliates

We do not use or disclose confidential personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information for the purpose of participating in advertising and marketing activities as set out below.

User-generated content.

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, such content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to others. We also cannot guarantee that the parties that have access to such information will respect or protect your privacy. We are not responsible for the privacy or security of any information you make available to the public, nor for the accuracy, use or misuse of any data you disclose to third parties or receive from them.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to non-affiliated sites or sites that are not under our control, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them. The information you provide on public or semi-public sites, including information you share on external social media platforms, may also be visible to other users of the Services and/or users of such external platforms, without limitation as to our use or the use by third parties. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, so we do not intentionally collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, so we cannot guarantee "perfect security". In addition, the information you send us may not be secure while in transit. Therefore, we recommend that you do not use insecure channels to communicate sensitive or confidential information.

The retention period of your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights set out below regarding your personal information. However, such rights are not absolute, so they may only apply in certain circumstances, which may allow us to reject your request in certain cases and as permitted by law.

  • Right of access/knowledge: You may have the right to request access to the personal information we have about you, including details related to how we use and share your information.
  • Right of deletion: You may have the right to request the deletion of the personal information we retain about you.
  • Right of correction: You may have the right to request the correction of inaccurate personal information we retain about you.
  • Right of portability: You may have the right to receive a copy of the personal information we retain about you and to request its transfer to a third party, in certain circumstances and subject to certain exceptions.
  • Right to opt out of the sale, sharing or sending of targeted advertising: You may have the right to request that we do not "sell" or "share" your personal information or that we opt not to process your personal information for "targeted advertising" purposes, as defined by applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control cancellation preference signal enabled, depending on where you are located, this will be treated as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
  • Processing restriction: You may have the right to request that we stop or restrict the processing of personal information.
  • Revocation of consent: Whenever we rely on your consent to process your personal information, you may have the right to withdraw such consent.
  • Appeal: You may have the right to appeal our decision if we refuse to process your request. To do so, you can respond directly to our refusal.
  • Communication preferences management: We may send you promotional emails, and you can unsubscribe at any time using the unsubscribe option available in the emails we send. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or the orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

Please note that exercising any of these rights will not result in any form of discrimination on our part. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantial response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting requests from an agent, we will require you to provide evidence that you have authorized said agent to act on your behalf. We may also require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with the response we have provided to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to submit your complaint to the local competent data protection authority. For the EEA, you will find a list of the authorities responsible for data protection supervision here.

International users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information will also be processed by third-party personnel and service providers and partners from those countries.

If we transfer your personal information outside Europe, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the data transfer is made to countries that provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can call us, send an email to [email protected], or contact us at JUAN ROZO Nº67, Betanzos, C, 15300, ES.

For the purposes of applicable data protection laws, and unless explicitly stated otherwise, we are the controllers of your personal information data.